Keep Customers Happy in 2023 with Online Training

Perhaps one of the most important benefits of online training is its role in improving customer satisfaction (CSAT), which is an essential part of doing business in 2023. Regardless of industry, a strong focus on improving the quality of your customer experience is the only way to keep your customers happy and ensure that they won’t leave you behind in search of greener pastures.  

Digital technology companies already know that they need to stay on the cutting edge to maintain a competitive advantage in this rapidly-evolving industry. As the market continues to grow exponentially, it seems that competition is always lurking just around the corner — which means that it's never been more critical to delivering exceptional customer service. By focusing on creating a great customer experience, you not only ensure that customers stay happy, but you also attract new ones by building a reputation for quality that stands out from the crowd.

Customer Education: A Radical Way to Add Value and Improve Customer Satisfaction and Retention

Customer education is an important step in making your product easy to master. Providing intuitive onboarding courses is a great way to teach people how to use your product while giving them the value they might not have known they needed. Online training doesn’t need to stop at onboarding, customer education can be used post-sale to provide insight on new features or services that can be of value to the customer.

Though this approach may seem obvious, many companies fail to educate their customers on how to get the most out of the product or service that they're buying, which results in more questions being directed at customer service lines. This puts additional strain on businesses, who feel pressured to respond to mountains of customer queries as quickly and efficiently as possible. 

How Online Training in 2023 Relates to the Customer Experience

A well-managed online training program can save customers time as they begin using a new product or service. Whether they're using a new piece of technology, installing software or learning how to use new features on their favorite app, good training gives them the confidence they need to start using the product right away without wasting time figuring out how it works. This translates into an improved customer experience that converts one-time purchasers into lifelong brand champions. 

3 Benefits of Online Training for Your Customers and Your Business

1. Educated Customers Need Less Hand-Holding

When customers understand the ins and outs of your product or service, they’re far less likely to rely on your customer service department for help. Online training therefore not only empowers customers to solve small problems or misunderstandings on their own, but also lightens the load on your Customer Success team. With fewer basic queries to attend to, your internal teams can attend to higher-level customer concerns quickly and diligently, giving them the kind of dedicated attention that can turn a negative experience into a glowing review. 

2. Online Training Decreases Time-to-Value

Online training decreases the time-to-value, helping customers get results faster. This quickens the process of seeing benefits, thus speeding up adoption and usage and generating better retention and long-term relationships. When customers can use your products and services as you intended, they’ll experience greater value and ROI, which will boost their trust in your brand and keep them coming back for more. 

3. Educated Customers Are Repeat Customers

When you provide your customers with updated training and knowledge, it empowers them to make better decisions about a product’s capabilities, features and compatibility. The more customers understand your industry and the role that your products and services play in it, the more likely they are to come back and sample your other offerings. 

Cultivating a relationship of trust and value is one of the best ways to ensure that customers remain loyal to your brand and recommend you to their network. Customer education can therefore help you to gain greater visibility in your space, develop key insights and relationships and even reduce churn as you increase your customer retention.

Why Choosing a Comprehensive LMS is the Cornerstone of Online Training in 2023

Customer education software, better known as a learning management system (LMS), has gained broader recognition in the past few years. But with the broad range of solutions available, you may find yourself asking: “Which solution do I choose?” 

The market for customer education software is littered with vendors that promise to solve every eLearning need. However, most of these platforms offer features that are either unnecessary or redundant to the needs of modern businesses. When you consider that these software options often also come with a higher price tag and lesser functionalities, it makes sense to be picky when it comes to choosing the right LMS solution for your business and your customer base. 

The obvious answer to this challenge would be an LMS that’s tailor-made to suit your unique business. But unless you have the skills and resources to build your own LMS with all of the features, bells and whistles you require, you may find yourself searching high and low for a platform that’s made for your business.

Improve Customer Satisfaction With Online Training

Offering customers complete access to solutions content is one of the best ways to retain them over time and improve customer satisfaction and happiness. An effective and beautiful academy that always matches your brand’s look and feel offers great, engaging solutions to your customer base. By creating an academy that satisfies customers, you can increase both retention and referrals, resulting in a better customer experience and increased sales numbers.

Creating the perfect LMS for your business doesn’t always need to use loads of resources. Look for an LMS with custom templates that empower you to take total control of your academy while still achieving a presence that speaks volumes about your brand. Whether you want to create a sleek online curriculum or build an online academy that tells the world who you are and what you do, our team can help make it happen.

Ready to Invest in Your Customer Experience Through Customer Education in 2023?

It's absolutely vital to invest in your customer base. Churn is the enemy of every business that wants to thrive, and so one of the best ways to set a foundation for growth — and protect against churn — is to invest in your customer base by providing online training in 2023. With a better-educated customer base, you'll be able to power product adoption while improving the experience of individual customers.

Ready to try Northpass and experience the benefits of online training?