.png?width=3251&height=1107&name=NP_ByGS_ColorLogo%20(1).png "Northpass By Gainsight logo")
At the end of the day, the most important thing your company can provide for its employees, its customers, and its partners is value. Employees want their jobs to aid their career growth, customers want the products they purchase to actually help them succeed, and partners want their business relationships with your company to help further their organization’s goals.
One of the best ways to position this value front and center in your business is to invest in better user education. A robust user education program shows customers, employees, and partners the value your organization has to offer by teaching them how to use your products to their maximum potential.
There are lots of ways to create a user education program, but one of the best ways is to use LMS services like Northpass to build an online learning academy for your brand. An LMS service can package many advanced e-learning features into an easy-to-use platform that you can set up even with no prior e-learning knowledge.
There are many ways an LMS can benefit your company. However, the primary purpose of learning management systems is to serve as a platform that facilitates the creation, management, and delivery of online learning content. This content is usually intended to be consumed by employees, customers, partners, or gig workers, but it could also be helpful for any other group that wants to learn more about your brand and your products.
One of the best parts about learning management systems is their flexibility. You can use an LMS to power many different kinds of user education strategies in various industries. For example, a SaaS company could use an LMS for customer education, a company that partners with other businesses could use it to educate those partners, and a company with a gig workforce could use it to train gig workers. Let’s look at each of these learning management system examples in more detail:
Customer education is one of the most common applications of learning management system software. SaaS companies have the most to gain from using an LMS for customer education, mainly due to the complexity of their products and services.
Some products are fairly intuitive for customers to figure out on their own. Software, on the other hand, is notoriously challenging for brand-new users. It’s usually a smart move for SaaS companies to use the best learning software they can find to provide top-quality customer education for their user bases and help them reach the software’s value as quickly as possible.
One example of a customer education program that’s succeeding in that goal is HubSpot’s learning academy, which helps customers get the most out of their HubSpot CRM.
You can also use a learning management system to train a gig workforce. It’s almost always impossible to train a gig workforce with a conventional employee education strategy because gig workers operate with a much greater degree of independence than regular employees. They don’t work consistent schedules, and they’re probably located all over the map.
This makes it very challenging to organize traditional training courses for gig workers. Instead, you can use an LMS to offer online education options so your gig workers can access the information they need to be successful.
A great example of gig workforce training in action is Fiverr, which provides both buyers and sellers with an extensive directory of information about how to use the service.
It’s often necessary for many kinds of businesses to partner with other companies, usually for the purposes of consulting, reselling, or exchanging some kind of service. If your business partners with resellers, it’s essential to provide those organizations with adequate education about your products so they can effectively sell them. You can use a learning management system to teach partners the ins and outs of your products, so they’re equipped to represent your brand.
If your business partners with other businesses in order to provide a service, you can also use a learning management system to educate those partners about your service. For example, Shopify has an online education program that businesses can use to learn about how to sell online with Shopify.
Once you start shopping around for the best learning management system, you’ll quickly realize there are a lot of options. How do you know which choice is right for your company? As you know, every company’s needs are different, so the best learning management system is going to look a little bit different for each company as well. However, to help you narrow down your decision, we’ve compiled a list of seven of the best LMSs to consider.
Northpass is one of the best learning management systems you can find and the only LMS in the HubSpot marketplace. It’s a robust platform that provides an intuitive way to create, manage and scale your learning strategy to meet the needs of a dynamic user base — whether that user base consists of customers, employees, gig workers, partners, or almost any other group. In addition, Northpass is 100% customizable, meaning you can personalize the experience each learner receives to match their preferred learning style and even tailor the learning materials to fully reflect your brand’s look and feel.
Docebo is a complete learning suite that includes numerous tools for the management, delivery, and analysis of learning content. You can use Docebo to organize your online learning materials where users can easily find them and the included analytics tools to measure the impact your user education program is having on business goals. Docebo also comes with AI-powered features that you can use for virtual coaching, automatic content suggestions, and more. These are just a few examples of Docebo’s features that could improve your user education program.
Sap Litmos is another LMS worth considering that’s great for facilitating enterprise training strategies. It utilizes a highly-intuitive interface, and it’s available in 150 countries and 35 languages, making it a sensible choice for companies with workforces that are widely spread geographically. The SAP Litmos learning platform brings a variety of tools together to enable user education team members to easily collaborate on the classroom, virtual, social, and mobile learning strategies. You can also use SAP Litmos to build online training courses and track learner analytics.
Lessonly by Seismic is an online learning management solution that’s designed to empower sales and marketing teams to improve faster. Seismic’s EmablementCloudTM software makes it easier to coach sales representatives, manage sales and marketing content, plan sales and marketing strategies, automate content, improve buyer engagement, and more. Lessonly by Seismic can even integrate with your CRM to truly unify your company’s enablement tools.
TalentLMS is a versatile user education tool that learning teams can use to power many different types of training, including onboarding training, customer training, partner training, compliance training, and sales training. It’s also straightforward to set up. Its plug-and-play nature makes it an excellent choice for companies that want to get their user education programs up and running quickly. The learning software even includes over 550 premade courses, so you can get started right away if you don’t have any learning content ready yet. Of course, you can also use TalentLMS to create your own systems.
AbsorbLMS is yet another online user education solution that you can use to educate partners, customers, employees, and more. It includes notable personalization features that make it possible to deliver a fully on-brand experience to all your learners. It also uses an AI-powered system to simplify the learning process and equip learners with the knowledge and skills they need to succeed. This LMS is a good choice for any company that wants to elevate its user education program and boost learner engagement.
360Learning is a collaborative learning management system that forgoes a top-down approach to user education. Instead, it focuses on creating a learning experience derived from collective knowledge. This kind of learning management system uses expert insights from the people at your company who know your brand and your products best. 360Learning makes it easy for these experts to collaborate with the user education team to develop courses. It also includes collaborative features for learners like discussion forums.
Each of these seven learning management systems has a unique spin that makes it ideal for certain scenarios, companies, or industries. However, at their cores, each LMS is designed to make it easy to create, manage and deliver content to learners. Many of them, like Northpass, also help you gather insights about the impact of your user education efforts.
Ultimately, any company in nearly any industry that wants to upgrade its user education strategy can benefit from a learning management system. Whether you need to educate customers, internal employees, gig workers, partners, or any other relevant group, LMS services can most likely simplify and improve the process.
Thank you.
